Product Description Review From the Author Author David Meerman Scott Forget What You Know About PR: The New Rules of Media Relations If youโ€™re still following the traditional PR methods, I'm sure you're finding that they are much less effective. To be much more successful, consider and use the new rules of media relations: โ€ข Non-targeted, broadcast pitches are spam. โ€ข News releases sent to reporters in subject areas they don't cover are spam. โ€ข Reporters who don't know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati. โ€ข If you blog, reporters who cover the space will find you. โ€ข Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media. โ€ข When was the last news release you sent? Make sure your organization is busy. โ€ข Journalists want a great online media room. โ€ข Include video and photos in your online media room. โ€ข Some reporters love RSS feeds. โ€ข Personal relationships with reporters are important. โ€ข Don't tell journalists what your product does. Tell them how you solve customer problems. โ€ข Follow journalists on Twitter to learn what interests them. โ€ข Does a reporter have a blog? Read it. Comment on it. Track back to it . โ€ข Before you pitch, read the publication you'll be pitching to. Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs. Product DescriptionDavid Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:A new introduction discussing recent changes to the world of marketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time marketing and PRUpdated information on how to measure the success of your campaignsA range of new toolsFresh case studies
Product Description The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Read More
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